All posts by tabitha@successfulmarketing101.com

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Top Tips on Creating a Successful Email Campaign

With the evolution of online marketing, many people think that email campaigns are passé. Truth be told, they are wrong… dead wrong.  When structured and executed properly, email campaigns are still inexpensive – yet effective – marketing tools.   Here are some tips on how to use them the RIGHT way: Know Who You Are Talking… Read More





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Be present where your target market spends most of their time – on Facebook!

It seems like a day doesn’t go by where you don’t hear something about Facebook.  And why not?  At present, there are close to 600 million Facebook users – half of whom check their accounts daily.  While these statistics are impressive, even more impressive is the type of marketing power this type of activity has. … Read More


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Create a Superstar out of your Business through the Power of Video Marketing

Advances in technology have changed a lot of things – marketing is no exception.  The context of video as it pertains to marketing used to be limited to TV commercials, which were more expensive than a majority of businesses could afford.  With the surge in popularity of websites like Youtube, however, video is now an… Read More


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Connect with Your Target Market by Building your Brand Online

As we all know, there are a plethora of businesses that have thrived simply by using the internet as a marketing medium.  There’s not a business in existence today that doesn’t want to be a part of this successful group.  Marketing via the internet, unfortunately, is a maze of twists and turns.  As a result,… Read More


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The K.I.S.S. Approach to Social Media Marketing

Let’s face it.  Social media marketing is all the rage right now.  Everyone’s talking about it.  Companies are trying to figure out ways to effectively integrate it into the overall marketing mix.  Firms are springing up everywhere offering their “specialized” services.  Gone are the days when employers simply viewed Facebook as a place where their… Read More


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Sell Online Marketing to Your Boss: 7 Euphemisms Everyone Needs

I unfortunately cannot take credit for this  – but there’s real value to something Kipp Bodnar recently wrote: In the marketing world, there are two groups: those who are using and advocating for the use of online marketing and social media strategies and those who are still using traditional marketing strategies. If you are reading… Read More