Whether your business is the new kid on the block in your market or you’re at a point where sales have plateaued, you know you need to break out ahead of your competitors. Instead of tossing more money into outbound marketing, focus on ramping up your inbound marketing efforts. The good news is, you’re probably already doing at least some of these five things.
Articles and Blog Posts Bring Sales
Yes, there is a difference and both can benefit your business in different ways. Articles are usually posted on third-party sites and link back to your site. Articles are a great way to get exposure by becoming an expert in your niche. Solve problems for readers through your articles, and show how your company is different. Showcase your knowledge for your readers. It can take time to get a return on your time investment in articles, but once indexed in the search engines, they will advertise for you 24/7. Blogs are not articles. Blogs have posts and are a fantastic communication tool. Use your company blog to talk about the newest products, secret sales for valued subscribers, and tips and tricks for using your products. When people want information about your company and products, make sure it’s there in detail on your site and blog. This is such a solid method of inbound marketing, if you feel you don’t have the time to do this, outsource your content creation.
And How’s Your Website?
Since we touched on your website discussing blogging, how is your landing page? If you aren’t checking your stats. Start looking at them. They have a story to tell you of not only how many unique visitors are hitting your website, but also where those visitors come from. You can also see the keywords that people are using to find your site. Notice in particular product names people are using. Next, take an honest look at your website. Is it mobile friendly? Your website is your billboard and people will look you up in Google before they look elsewhere. Make sure your landing page that greets visitors is the image you want to show the world.
Do You Have an App?
With 91% Americans using mobile phones, you’re missing a huge opportunity to connect with customers and clients. You don’t have to come up with a Kardashian-style shopping game, there are tons of ideas you can use. You can use an app to deliver your latest news, special sales, and coupons. You can also share blog posts and social media activity via your own app. Think about tasks that technology could make easier for your customers. Mortgage calculators work great for real estate agents, while a shopping cart to buy securely online is beneficial for a retail store. Restaurants can share the daily specials, while an artisan food company can share recipes using their products. Whatever the app is that you develop, brand it and it will be on the phones of the people who download it, quietly keeping your company name in front of their eyes.
SEO or Die
If you’re going to have an online presence, you must either understand search engine optimization (SEO) and stay up-to-date on the changes, or partner with someone who does. It’s vital to being found online. It’s a lot more than dropping a keyword on every page. SEO is a combination of actions that are done on a frequent basis to enable search engines to identify the reason your site is online and ascertain from the content on your site, along with other signals to the algorithms, to measure how much of an expert you are in your niche.
Be a Social Media Monster
Social media can make your blog posts, images, and videos viral by getting them shared. You cannot afford to underestimate the power that social media can lend your brand for name recognition. You also can’t afford to slack off once you start. When you let your social media pages die, it looks exactly like you don’t care or maybe you’re out of business. Imagine how many potential sales you can lose, and how many you can gain just by either devoting time or even smarter- outsourcing your social media management to ensure it stays up to date.
Those are just five of the ways to harness the inbound marketing power of things you’re probably already doing. If you want more tips for getting the most out of your marketing efforts, sign up for our free newsletter today.