Have you ever ended up on a landing page only to leave with absolutely no idea what the page was about? The page failed to create a clear message, leaving you confused and a bit frustrated that you were unable to find what you needed. Chances are you didn’t stay on this page long and likely went straight to the competitor to find what you needed.
This is the exact scenario you want to avoid when creating your own landing pages.
When someone clicks on your landing page, you want to make sure they ‘get it’ immediately. You need to make it easy for them to figure out what you are offering and why you are qualified to offer it. You also need to make it clear how they can sign up.
The key is to use elements that virtually guarantee a conversion – which are highlighted here.
Create a Killer Headline
Your headline is essentially the bait that encourages your potential visitor to ‘bite.’ It should verbally flirt with your reader, offering just enough of a look at your vibrant content to demand their attention. There are several ways you can do this:
- Incite their curiosity
- Make a bold statement
- Offer some compelling information
- Ask a question
Be sure the headline used represents your services and the message you want to portray.
Don’t Neglect the Subheading
Now that you have created THE BEST HEADLINE EVER, it is not time to lose steam. You have gotten them to bite, now you have to begin reeling them in. The headline just catches the person’s attention, but there is not enough room to provide a complete explanation of what you are offering.
The subheading is your opportunity to wet their appetite to learn more about what you have to offer. You need to provide enough details about why this is the opportunity they are looking for.
Offer a Solution
The sole purpose of any product or service is to solve a problem. Regardless of what this purpose is, you need to be sure it is crystal clear on your landing page. Let people know how this service or product will specifically make their lives better.
Use Testimonials from Customers
How many times have you considered a purchase, but went to social media or customer reviews to ensure it was what you wanted? The fact is that testimonials provide conversions unlike anything else will ever be able to. It is simply not possible to write copy like your customer can. This is because quality, good copy is based on the source, not just the substance and style. Testimonials are considered compelling copy because they show the customer what they will experience when using the service or product you offer.
Tell them what to do Next
The call to action is your chance to tell your visitors exactly what you want them to do next. If you don’t include a clear, concise CTA on your landing page, you are wasting quite a few potential conversions.
Your landing page needs to reflect your brand and lay out the benefits you have to offer. It should also be easy to understand and entice visitors to sign up. Using the tips here will put you on the path to more conversions.