By nature, digital marketing is a strange beast that’s always changing. As soon as you think you’ve conquered marketing online, along comes another trend that prompts you to change gears yet again. The good news is that there are experts out there who make it their business to inform the rest of us what marketing trends to take part in and which are best ignored. Below are three 2015 digital marketing trends deemed effective. Are you taking part in these? If the answer is no, don’t fret as you can jump on board now and reap the benefits these marketing strategies provide.
Mobile Marketing is the Method of the Masses and Is Here to Stay
There is no denying how important mobile search, mobile optimization and mobile conversions are in this connected world we live in. It’s essential that you make mobile marketing a top priority as consumers today rely on their smartphones and tablets to find the products and services they need online.
Research tells us that the majority of mobile users will leave your site if it takes more than 3 seconds to load. We also know that one-third of mobile users will never complete a purchase if a site’s shopping cart isn’t optimized for mobile devices.
Is your site optimized for mobile? If not, it’s time you make sure it is because otherwise you’ll be missing out on a great deal of website traffic and potential sales. If you don’t know how to optimize your site for the mobile experience, there are plenty of low cost services out there that can handle the task for you.
Content Creation is More Important Than Ever
Even though some people say there’s far too much content out there, the reality is that the web is made up of content and it always will be. Therefore, there will always be a need for great content creators which includes writers, video producers, developers and podcasters. Be honest with yourself when looking at your website content. If it’s not relevant, fresh and interesting, you need to improve upon it now because content is king just as it’s been for years. If you don’t have a good writer to create content for your website and blog, find one and do it now. But instead of hiring just any writer, look for one who understands your industry as doing so will help ensure you get good quality content to publish online.
Humanizing Your Brand is Key to Your Success
As consumers becomes more savvy, they’re making purchases from people and businesses they know, like and trust. Social media makes it easy to establish personal relationships with the people making up your target market.
When you post great content on social media and have conversations there with the people that follow you, you’ll be able to build the type of quality relationships consumers want today. But you have to be authentic and relevant if you want your customers and prospects to make the connection with you and your business.
Social media marketing is affordable, easy to do and something that really pays off if done correctly. If you must, hire a social media expert who can post content and interact with your followers on those social platforms most relevant to your business.