Make the Most of Your Offline Marketing with These 5 Easy Tips

entrepreneur-593358_1280-300x140  Even though online marketing is front and center today, it still pays to market your business offline. Offline marketing is far from obsolete and in fact, it’s one of the best ways to help ensure your message gets across to your target market. Here are some tips for getting the most out of your offline marketing strategies.

Say Yes To Speaking Engagements

In-person speaking engagements are a powerful way to market a business for many reasons. First of all, you will be in front of a highly targeted and interested audience that is ready to listen to what you have to say. You also can build credibility and establish yourself as an industry leader by speaking to groups so when asked to deliver a talk, by all means say “yes”.   If you are not invited to deliver a speech, ask your local community associations for any speaking opportunities they know of.

Invest in Print Advertising

Just as publishing an article online is great for marketing, running a few print advertisements can put your business in front of many potential customers. But because print ads are more expensive than online ads, consider your options carefully. Try to find publications specific to your industry that will all-but-guarantee your ads will be seen by your target market. If allowed, include your website url in your ads so people can visit your website.

Participate in Trade Shows

Some of the most successful companies have taken part in industry trade shows early in the life of the businesses. If there’s one place that is ideal for networking, it’s the industry-specific trade show. Even if you have to drive an hour or more to set up a booth at a large trade show, it will be well worth your time and money. It is surprisingly affordable to rent a booth and buy a colorful trade show banner that displays your company logo so do make that investment. If you were to purchase an indoor/outdoor banner you can use it outside your physical store or at other events you take part in down the road.

Don’t Snub Your Nose at Direct Mailing

Direct mailing is a tried and true way of drumming up new business. It is not all that costly to mail out flyers or brochures as the postal service offers bulk rates to businesses. If your budget is really tight, consider hiring some local teens to distribute flyers in your community door-to-door.

Carry Business Cards

Business cards are still a great way to introduce both yourself and your business to the people you meet. In fact, they’re a “must have” at trade shows and other events. Instead of assuming that the people you meet are going to take the time to put your contact info into their smartphone, order some attractive business cards. Nowadays, business cards come in all shapes and sizes and are made of all types of material including paper, bamboo, plastic, rubber and even wood. Whichever type you order, just be sure they include your logo, url, address and phone number.

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      Just enter your name and email address below.