Marketing Q&A: Why Are The Holidays The Perfect Time For A Social Media Facelift?

desk-1283688_640-300x200The holiday season is synonymous with things like spending quality time with family, traveling, cooking, planning/attending parties… and of course, shopping, which is why if you’re a small business owner, updating your social media profiles is a MUST!  If you want to close out the year on a high note and get that one final push in to hit – or even exceed your revenue goals – there’s no better time than NOW.

Stumped on how to get started?

Here are a few quick tips to help you get the creative juices flowing…

First, create a holiday campaign that focuses on special offers, discounts and packages that are good through the winter season. For example, you can create a hasthtag theme on your twitter page about a special promotion, then tie that into a holiday contest on your Facebook page and give away a cool prize. You can also use your Instagram account to create a holiday campaign that asks people to send in their favorite holiday pics or videos, and have users vote on which is the best.

Another way to update your social media marketing during the holidays is to use your blog and newsletter to provide useful content that people crave during the holiday season. This can include articles about how to save money on shopping, or how to avoid the things that bring your holiday spirit down. The point is, engage your social media followers with relevant, timely and valuable content that they find useful and much-needed during a time when anxiety and stress are high.


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