The holiday season is looming. In fact, Google released a statistic that more than 25% of online shoppers start their holiday shopping before Halloween. Fortunately you still have time to ramp up your marketing to really make a difference in your revenues from now until the end of the year. A lot of businesses plan their holiday marketing by running sale after sale after sale during the holidays. And that is all they do. That doesn’t do anything to build customer loyalty. You’re just bringing in the bargain hunters. Having a sale is fine of course, and it’s a great way get people in the real or virtual door to your business. However, you want to also build a brand, and you cannot do that on price alone. Here are some tips for making the most of your holiday marketing efforts.
How fast does your website load?
Take an honest look at your website. A study by Radware showed nearly 60% of visitors will leave a site that takes more than three seconds to load.
Is your site mobile-friendly?
According to ComScore, mobile phones and tablets are a rock-solid 77% of web traffic. If your site isn’t friendly to all types of screens, you’re losing sales. If you want to see if your site is mobile-friendly, you can test it quickly with Google’s testing site.
Get updated images of your products
This is a good time to get some new photographs taken of your products. Update product pages on your site. Make sure everything is being shown in the most attractive way possible.
Content Marketing is still strong
Using your company blog for inbound marketing is still a good way to get your company out there. This holiday season, create updated blog posts for your products, discuss holiday sales, or run a contest. All three of those actions will help bring in traffic and potential sales. If you don’t have a blog or you don’t have time to run it, it’s time to outsource that task. Nothing looks worse than a neglected or abandoned company blog, and yes visitors will judge you for it.
Communicate through social media
Your social media accounts are a huge link to the pulse of your current and potential customers. Share the new photos you had taken of your products and your posts from your blog. Another fun way to engage is to ask your followers to post holiday photos and memories. It starts the conversation, and that is important. Then, ask for input and comments. Let your followers communicate with you what they would like to see in the ways of sales and promotions from you. It’s eye-opening to ask the public what they want from you. It can lead to new ways of doing things, or the development of a product that solves a problem you didn’t even know existed. Most of all, it builds trust in your brand.
These are some of the ways to make sure your site is serving your visitors and showing your brand at its best. If you want more tips for making your marketing efforts more successful, subscribe to our free newsletter and get helpful content that will help you scale up your sales and marketing success.