Businesses of every type of size have one thing in common: they must market consistently if they wish to gain new customers and grow. Search giant Google offers one of the best ways to market a business – regardless of its industry or size. The world of marketing was changed forever at the turn of the new century when Google unveiled Adwords, its innovative online advertising service. Now, fifteen+ years later, Google is raking in more than $40 billion from the very successful program that helps businesses grow.
Google Adwords is not all that hard to understand as it is a pay-per-click (PPC)service that allows businesses to create and run ads. The ads created by businesses are displayed in Google’s search results. A business that runs ads on Google uses keywords their target market uses so the ads are seen by people most interested in the products and/or services it sells. If you’re running a business and are not yet using Adwords, here are four compelling reasons why you should get on board.
It’s Flexible and Easy to Measure
When compared to conventional marketing channels such as TV ads and print advertising, online marketing is easier to measure. However, it can be difficult to measure an SEO campaign because it’s not always easy to obtain precise metrics regarding what increased or decreased your search engine rankings. But with Adwords PPC, you’re give many metrics that do the measuring for you.
Adwords is also flexible as it provides you with several options you can customize for your campaign to ensure your needs are met. For example, you can set up Adwords so you can find your audience according to their location, language, device they’re using or even the time of day.
Quicker Results Than SEO
One of the biggest downfalls of SEO is that it can take months before you notice any results due to competition and the fact that SEO tactics take time to prove themselves. But once you set up and launch your PPC campaign with Adwords, you will have access to instant results such as visitor data. This allows you to see how effective your keywords are and if they’re not bringing you the results you need, you can quickly change them to help put your business at the top of the search results fast.
Allows You To Put Your Brand Directly in Front of Your Target Market
Consumers use Google to find the products and services they’re interested in buying. As a business that’s selling something, it only makes sense that you want to be seen by those consumers who are actively in search of the types of products/services you sell. Adwords allows you to market your business around the clock and even when your physical store is closed, providing you with outstanding growth opportunity.
Puts You in Complete Control Over Your Advertising Budget
Advertising cost is a primary concern for businesses of all types. When you advertise using Adwords, Google makes it easy for you to control your costs. There is no minimum amount of money you have to spend on Adwords and you’re able to specify exactly how much you spend each day which can range from 1 cent to $100 per click. You can even change your daily budget at any time with just a few clicks, making this PPC program one of the easiest to control when it comes to keeping an eye on your advertising dollars.