The Internet is like the wild, wild west when it comes to marketing. And often times, business owners are so busy trying to keep up with the seemingly never-ending list of things they need to do that they never stop to think about things like what people are saying about them… that is, until someone leaves a less-than-stellar review and panic ensues.
Every now and then, it’s not a bad idea to conduct an audit on your digital footprint, just to make sure you know what people are saying – and where. Even if you think everything is sunshine and roses, trust me when I tell you that this is something you MUST make time for.
Because sometimes there’s a disconnect between what you think and what’s actual reality.
The good news is that it if you follow the steps I’ve outlined below, you can knock this out in about 10-15 minutes, tops.
So, without further adieu, let’s get started…
STEP 1. Enter the name of your business in Google Search, and take screenshots of the first four results pages. Try different ways that a prospect might search for your business so you get the most results possible. So if your business name is Sam’s Skateboarding Shack, you would enter the exact name, then ‘Sam’s Skateboarding,’ or ‘Skateboarding Shack,’ etc, to see how all the results using different keywords.
STEP 2. Once you get the results you want, analyze each one to determine how valuable and accurate and relevant it is to what your business offers. This will help you better refine your marketing and SEO strategies going forward.
STEP 3: Adjust your marketing strategies based on what you just learned.
And that’s all it takes! See, I told you it would be quick and painless!