You need to make sure your site is responsive, so that people who access it on mobile devices have the same quality experience that they would if they were on a desktop.
While this may seem obvious, a lot of B2B sites aren’t optimized for mobile, so you’re seeing businesses lose a chunk of mobile customers because their sites are slower, less crisp, and less attractive to this audience.
I also think that having an editorial content calendar is super important. These days, video content is becoming essential, so any content calendar should focus on a lot of video content, whether that means instructional videos, live streaming events or even behind-the-scenes footage, video must be a huge part of a B2B website.
It’s also essential to update that content at least once a week, so that you’re providing clients and prospects with new and relevant information that makes them perceive of you as an authority and therefore more credible and trustworthy.