Website Conversion Woes? : 3 Reasons People are Leaving Your Site

7A3DDBF8DF-300x148  So you’ve done everything you can to convert those website visitors into leads and paying customers. Your website copy is top-notch, your product images are of the best quality and your overall site design is professional. So why aren’t those visitors you’re getting converting into leads and paying customers?

Business owners commonly complain about poor conversion rates on their websites so don’t feel bad because you’re not alone. There are many ways you can mess up on your site that cost conversions. Here are three of the most common reasons why people are not sticking around on your site to become paying customers.

They’re Confused by Your Navigational Structure

There’s little doubt that you’ve had a poor experience yourself when you landed on a website and tried to find a specific bit of information. But instead of finding that information, you only became confused because you didn’t know how to navigate the site to find what you were looking for.

To find out if your site’s navigational structure is confusing, look at your site’s setup as if you were a first-time visitor. Is it easy to go directly to the part of the site that has the information you’re looking for? Do you have to click repeatedly in order to find the info you need? Remember that nobody wants to spend their time clicking endlessly in order to find what they’re looking for.

If you find that your site’s structure is confusing and is leading visitors on a wild goose chase, make the necessary changes to your content right away to help meet your visitors’ expectations. If you need help with this, there are many services out there such as UserTesting and Drunk User Testing designed to help site owners rearrange content so users can easily and quickly find what they’re looking for.

You’re Using Videos That Play Automatically

If there’s one thing that will send a user flying off a site very quickly it is a video that plays automatically. Today’s internet users are very particular about how and when they consume content. If you stick a video in the faces of your site visitors that is on auto-play, you can bet your bottom dollar that they’ll hit that ‘back’ button so fast your head will spin. Sure, you can incorporate videos into your website but instead of putting them on auto-play, let your visitors decide whether or not to play them.

Your Site Is Flat and Lacks Personality

Today, brand personality is very important both in terms of marketing and website content. When someone new lands on your site, you want to show them that your business is unique and different from the sea of others. But if your site looks like it could have been put together by just about anyone, you are going to have a tough time connecting with potential customers which will hurt your sales tremendously.

Your site’s content should demonstrate your passion and show what drives you and what you believe in. When you share your passion, you will inspire and energize your visitors so they’ll want to stick around to read more. Spice up that “About Us” page so it becomes a powerful sales page that encourages readers to get in touch with you or subscribe to your newsletter. Incorporate a few photos of yourself and your team into your site’s design to show that your brand has a strong personality. And be sure that everyone is showing off a big welcoming smile!

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      Want to know if your marketing efforts are actually working? If so, download our FREE Marketing Audit!
      Just enter your name and email address below.