Your business website should be a place online that your target market finds easily. Then, once they land on your site, your visitors should easily find all the information they’re looking for. But if your site is not performing well because you’re not getting traffic– or people leave it shortly after landing on it, you’ve got a problem and a big one. Here are three reasons why your website may be performing poorly.
Bad Performance Due to a Lack of Traffic
Your website can be optimized perfectly and be loaded with great content but all that won’t mean a thing if people cannot find your site. Even a very well-optimized site can make it easy for the search engines to crawl and index its pages. However, if errors are made in a few key sections of your site, things can go astray wherein you don’t receive much or any traffic at all.
To find out if there are crawl errors on your site that make it hard or impossible for people to find different parts of your website, utilized Google Webmaster Tools. This way, you will be give an list of anything not right as well as directions as to how to fix them.
You may find that you’re not getting traffic due to something simple like using ineffective titles so look your site over closely to be sure you’ve crossed all your Ts and dotted all the Is so to speak. As entrepreneur Neil Patel says , “You don’t have to know a lot about online marketing to generate traffic or sales. Simple things like tweaking the titles of your blog posts can increase your traffic”.
Your Site is Non-Responsive
In case you missed it, back in the spring of 2015, Google released a new algorithm update that was all about boosting the ranking of mobile-friendly websites and pages in mobile searches. At the same it, it pushed down unresponsive sites from the search rankings. To find out how many people are coming to your website and how many of them are bouncing off your site, use Google Analytics. If your bounce rate is high, then make use of Google’s mobile-friendly testing tool.
If you’ve yet to make your site mobile-friendly, do it now! If you don’t know how to optimize your site for mobile users, find a service online that can do it for you. You need to have a responsive, mobile-friendly site that keeps your targeted visitors on your site so they do what you need them to do which is to buy the products and/or services you’re selling. As online advertising specialist Pauline Jakober says “As web marketers, all aspects of the user experience must be considered, no matter what channel is driving a visitor to the website – be it SEO or PPC.
You’re Attracting the Wrong Audience
Are the people visiting your site qualified, relevant visitors or are they simply people who land on your site only to leave it quickly once they find out what you do and sell? You have to be sure that you’re promoting your business and website to the right demographics. To find out if you’re attracting the right audience, use Google Analytics to check your bounce rates and your overall website analytics to see if specific sources of visitors are resulting in fewer conversions compared to others. If you find you have high bounce rates and poor conversion rates connected to a particular traffic source, you need to come up with a new promotional strategy for that source. Or you may need to dump that traffic source altogether, if you find it’s driving the wrong people to your site.