Category Archives: Blog








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Get Ready to Improve Your Engagement on Social Media

Social media marketing is a must – but getting organic engagement is becoming increasingly difficult. With sites like Facebook and Twitter tweaking their algorithms constantly, local businesses need proven strategies to ensure that their customers see and engage with their posts. Engagement isn’t a one-size-fits-all proposition, but it’s undeniable that some strategies to increase engagement… Read More







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Creating a Loyalty Program That Keeps Your Customers Coming Back!

Loyalty programs are everywhere. I’m willing to bet you have several loyalty cards in your wallet. You may even have loyalty memberships you’ve forgotten about. Customers love them – and with good reason. A well-thought-out loyalty program provides benefits to customers that can range from reduced prices for products to giveaways to exclusive access to… Read More




































































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How Your Business Can Benefit from Chatbots

2019 has been the year of the chatbot. Businesses who have adopted the chatbot trend have been able to support and scale their business operations by offering convenient and efficient communication to their customers. Implementing chatbots has also helped businesses increase their sales, by providing 24/7 chat support to customers who need questions answered before… Read More




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Get More Attention with These Online Marketing Techniques

Marketing isn’t the same as it was ten years ago. With digital advancements, marketing is no longer all about billboards and full-page spreads in the local magazine. Are you making the most of online marketing opportunities? If you’re not, you’re losing out on plenty of attention from potential customers and clients. People are spending more… Read More








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Why Your Employees Are Your Best Asset for Building Your Brand Image

Take a second and look around. Brand imaging is everywhere, especially on social media. There’s no denying that social media engagement has become crucial to a digital marketing strategy, but managing your brand across multiple social media platforms is a lot of work, not to mention time consuming. Small businesses run up against the same… Read More







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The Lead Generation Tips Every Accounting Firm Needs to Know

Creating successful lead generation strategies for your accounting firm can be a frustrating process. In the accounting industry, your services are needed and required, but they also aren’t something that most clients are excited about fitting into the budget. Your potential clients know that competition among accounting firms gives them the upper hand. You need… Read More








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Mastering the Art of Putting the Right Content on the Right Platforms

Do you know the biggest mistake some businesses make when it comes to content? They post that content on every single social media platform they can imagine, and hope for the best. But this scattershot, one-size-fits all approach doesn’t work, because it ignores something very valuable in the marketing process: the audience. You can’t put… Read More




3 Strategies to Make Your Brand Story Truly Stand Out

Stories are powerful. Whether it’s fiction or non-fiction, film or print, a good story has the power to impact people emotionally and change lives. And for centuries, people have not only been turning to storytelling for entertainment but for education and persuasion because of a story’s power to connect and impact audiences. And because connecting… Read More




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What Sort of Impact Will WhatsApp’s New Business API Have?

In July of 2017, WhatsApp boasted 450 million active users per month. With so many users and thousands of businesses looking to reach them, the new Business API has potential. The API can help companies reach their target audience through advertisements that lead to chat boxes. It can assist in shipping confirmations, appointments reminders, and event… Read More




Q&A: Rebranding 101

Thinking about rebranding?  If so, here are the 6 most common questions we’re asked about it, as well as our honest-to-goodness opinions 1. What leads to a company rebranding? Companies rebrand because something isn’t working, or because they’ve gone through a major PR crisis. When we say something isn’t working, we’re talking about marketing that… Read More


Q&A: 3 Cutting-Edge Strategies for Generating Highly-Qualified Insurance Leads

We personally think voicemail drops are a really effective way for insurance companies to generate leads, because you can target prospects with valuable offers without interrupting the flow of their daily activity. The key with voice drops for insurance companies is making sure that your message is short and relevant. What are you offering? A free insurance… Read More





Q&A: 3 Tips for Using Chatbots as a Small Business Owner

You’ve probably heard quite a bit recently about how chatbots are the “in” thing that every small business owner needs to be using.  If you’re thinking about setting one up for your business, here’s a high-level primer that walks you through the foundational basics, sans the over-hyped hoopla many self-proclaimed guru’s are peddling. First and… Read More


















A Beginner’s Guide To Geo-Conquesting

Location-based marketing is more than just a ‘thing,’ it’s become an essential part of marketing, especially for small businesses that want a bigger piece of their local marketing pie. In fact, SEO and content marketing expert Pratik Dholakiya said local marketing most benefits four types of businesses: plumbing and electric, legal services, repair shops, and… Read More




The Real Reasons Why You Need To Add Link Retargeting To Your Marketing Arsenal

As marketing tools expand so does the number of businesses using those tools, which means you’re embroiled in a dog-eat-dog war with your competitors for prospects. Instead of filling you with dread, that fact should stir the fighter in you to harness every new resource at your disposal. One of those resources could be link… Read More


Q&A: Must-Use Marketing Analytics Tools for Small Business

There’s a few go-to tools that I love, starting with Google Analytics, which pretty much sets the standard for everything you need when it comes to tracking what’s happening on your website, including analyzing lead generation strategies, tracking conversion rates, and measuring the effectiveness of the website in keeping visitors engaged. It’s really a one-stop shop… Read More




Q&A: How to Use Social Media for Customer Service

Social media is the great equalizer for customers, because they can interact directly with businesses and express their wants and needs as well as their satisfaction and dissatisfaction with a product or service. And brands have responded by creating social media cha nnels wh ere they engage with customers, solicit opinions and suggestions, and respond… Read More













Influencer Marketing for Small Businesses: 3 Strategies Most Gurus Aren’t Telling You About

As a small business owner, you need outstanding products and services, but you also need a distinct presence to compete with other companies in your industry. Because if you can’t communicate the qualities that make your business different, why would you expect customers to choose you over the company down the street? And one of… Read More








Twitter Isn’t Dead, You Just Have to Be Smart in How You Use It

Once considered the king of the social media world, Twitter use among users has decreased, while other platforms, like Facebook and Instagram have risen to the top. Yet, despite its decline in the hierarchy of social media giants, Twitter is still a valuable tool for marketers. Contests, customer service and networking opportunities are still very… Read More






Marketing Q&A: What Is The Absolute Worst Social Media Mistake People Make?

One of the most common bad social media practices involves brands that have no idea to whom they are marketing. So they end up with campaigns that are scattershot and one-size-fits-all, which ultimately results in consumer confusion. The most important thing companies must do before starting any type of social media campaign is ask this… Read More



Marketing Q&A: Why Are The Holidays The Perfect Time For A Social Media Facelift?

The holiday season is synonymous with things like spending quality time with family, traveling, cooking, planning/attending parties… and of course, shopping, which is why if you’re a small business owner, updating your social media profiles is a MUST!  If you want to close out the year on a high note and get that one final… Read More


Marketing Q&A: What Are The Hottest Content Marketing Trends Heading Into The End of 2017?

I think the big content marketing trend heading into the end of 2017 is still live streaming and how it can help brands engage and convert prospects into long-term customers. Facebook Live has really upped the live stream game, and you’re seeing huge brands as well as smaller companies utilize this social media tool. Live… Read More



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Marketing Q&A: What Are The Best Marketing Strategies Right Now?

I think influencer marketing has worked wonders, because it has helped me establish my credibility and authority as an agency owner. Getting on the radar of an influencer can take a lot of work. It also requires patience and diligence, because establishing your credentials with someone who is already an authority requires a specific strategy.… Read More


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Marketing Q&A: What Are Some Of The Most Effective Financial Marketing Strategies?

I think it’s really important for financial services companies to market with one question in mind: How do we help our customers better understand what we offer?  Because more so than many other businesses, the financial services industry has a lot of technical jargon and concepts that many consumers simply don’t understand. So how should… Read More





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What Is Good Content… and More Important, Why You Don’t Truly Know

The irony about content marketing is that many people focus on the ‘marketing’ part to the detriment of the ‘content’ aspect, which really defeats the purpose. Because the quality of your content will largely determine the effectiveness of your marketing, and if your content isn’t up to snuff, you better figure out what’s wrong. As… Read More




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5 Steps To Target Your Market Today and Make a Killing

What’s one of the biggest mistakes you’re making right now? No, it’s not your prices or your content marketing strategy, it’s something much more important: You’re not targeting your market in the right way. You can’t achieve great marketing returns if you haven’t properly targeted your market, because the “who” determines the “how.” Marketing guru… Read More



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Successful Marketing 101: Effective Financial Marketing Strategies

I think it’s really important for financial services companies to market with one question in mind: How do we help our customers better understand what we offer? Because more so than many other businesses, the financial services industry has a lot of technical jargon and concepts that many consumers simply don’t understand. So how should… Read More


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How to Use Gamification Marketing to Attract or Retain Customers

If you’re trying to entice new customers, gamification is effective because you are rewarding consumers for sampling your products and services. So for example, if you have a rewards offer for new customers that offers them a free product or service of equal price for every two products or services they buy, you are offering a valuable… Read More









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7 Tips for Marketing Success With Limited Resources And Unlimited Demand

As a marketing professional, it is your responsibility to help transform your businesses to be more agile, to react to the disruptive market forces within your industry. In order to achieve this, you need resources that can assist your company in executing your decisions.Good leaders form mutually beneficial partnerships for long term strategic growth. We… Read More







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4 Quick Tips for Creating an Uber-Awesome Company Newsletter

1.  Newsletters should always be a good mix of content, coupled with some sort of call-to-action.  Straight sales pitches are NOT newsletters and you will have people unsubscribing faster than you can say “told you so”  if that’s the method to your madness. 2.  Pay attention to design and layout.  Newsletters that are just haphazardly thrown together are not going… Read More












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How to Use Social Media on Valentine’s Day

Social media engagement has become one of the most important ways for digital marketers to reach their targeted audience, because so many people engage, debate and make purchase decisions on these platforms. And that’s especially true on special occasions such as Valentine’s Day, which offers companies a date tailor-made for social media outreach through a… Read More






























Use It, Don’t Lose It: Building and Maintaining a Powerful Online Reputation

You can manage just about every aspect of your business online. You probably already rely on the Internet to build robust marketing campaigns, manage your payroll, and track inventory, but if you’re anything like my clients, you’ve likely failed to focus on one very important area: reputation management. When our mothers and fathers were starting… Read More


You’re Falling Off the Google Cliff – And I’ve Got Your Lifeline

How many overwhelmingly positive SEO experiences have you had? Where the page you painstakingly optimized actually performed as expected? The traffic flowed steadily, you received a number of quality backlinks, and even generated a number of sales. It’s pretty hard to do in the hypercompetitive world of 2016, and it feels amazing when you succeed… Read More



Stop Shooting Yourself in the Foot: A Hire Every Company Needs to Make TODAY

As an entrepreneur, you know how hard it is to acquire customers. You have to invest aggressively in marketing, provide unbeatable products and services, and do everything else in your power to build trust in your brand. Good first impressions are essential to turning website visitors into paying customers, yet many business owners in {ip:cityName}… Read More













Don’t Lose Out On Local Listings

One of the most important parts of online reputation management is maintaining what are known as your local listings. Your local listings are the information you will find about your business on websites and applications designed to give consumers localized information about the area around them. Some of the most well known places where these… Read More


Reputation Management – What It Is, And Why You Need It

One term you will hear sooner or later once you get into business online is “Reputation Management”. The basic concept existed long before the Internet. The Internet, however, has made the concept a mission critical part of any online business. With customers (both happy and angry) being able to communicate their thoughts to the world… Read More



The Fallacies of DIY Marketing

A huge number of people offer advice on online marketing. Newsletters fall into inboxes like confetti. There are variations, but the message is generally the same: I (whoever is sending you the email) have worked with more companies than you can shake a stick at and transformed both their understanding of online marketing and its… Read More



If Your Content Is Just Like Everyone Else’s Then, Really – What’s the Point?

AtoZ Inc knows it needs to be doing more online marketing. The marketing director hires an online marketing manager (a young one, not long out of college because online marketing is, like, young, you know, it’s a young thing. Look at Zuckerberg and those young guys from Snapchat). The director tells the manager the URLs… Read More




Importance of Engagement Over Other Metrics

It’s possible to have hundreds of thousands – even millions – of Facebook and Twitter followers and not sell much. The focus we see so often on “followers” can disguise the fact that followers aren’t necessarily buyers. They may not even be particularly engaged with your brand. A number of things can bring a nice… Read More


What Marketers Need to Know About “The Internet of Things”

The Internet of Things (IoT) is much talked about and perhaps slightly less understood. The IoT is, in effect, every single smart device in the world, pictured as a single network. By “smart” we mean that a device has embedded in it the ability to communicate with the mothership – the place where it was… Read More



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Why Social Media Guarantees Business Success

Some things don’t change – and some do. Among those that stay the same from decade to decade (and, probably, century to century) are the qualities a business person needs. Tenacity. Resilience. Commitment and vision. Thomas Edison had all of those. Edison, though, did not operate in today’s environment. If he had, he’d have known… Read More


Omni-Channel Marketing: What You Need to Know

Competition is at an all-time-high today and marketers are having a difficult time pushing through the clutter to reach customers. Some marketing strategies have become outdated, others ineffective, but for the most part, it is simply the fact that consumers are on to all of those little marketing tricks. Since everything is in a constant… Read More


9 Marketing Trends That Will Set Your Business Apart in 2016

The business environment today is quite complex and customer groups are diverse, well-informed, and demanding; characteristics of people with high expectations, and zero tolerance towards businesses that fail to deliver. Remaining visible and relevant to such customers is not an easy feat, and it requires making profound changes in how businesses market themselves in the… Read More


How to Develop a More Memorable Brand in 2016

Fifteen or more years ago, IBM had a series of TV commercials in which a businessman reading a newspaper says to another, ‘It says here, the Internet changes everything.’ The other man says, ‘How?’ and the first man replies, ‘It doesn’t say.’ Then came video clips showing some of the ways the Internet was changing… Read More







Easy Postcard Marketing Tips To Make The Greatest Impact

Are you looking to create a marketing campaign that will be beneficial to your business and your entire customer base? If so, postcards are the way to go. Now, before you write this off as some antiquated marketing method, here us out: statistics have shown time and time again that direct mail IS still effective,… Read More






7 Things That Can Hurt Your Business

In the planning stages, it’s easy to imagine your business is open, sales are pouring in, and you’re pretty much just watching your bank account increase. You can also put in the part where you’re looking at your bank account from your laptop while you’re sitting on the beach in some exotic locale. The reality… Read More



5 Things You Can Do to Rocket Your Sales

Whether your business is the new kid on the block in your market or you’re at a point where sales have plateaued, you know you need to break out ahead of your competitors. Instead of tossing more money into outbound marketing, focus on ramping up your inbound marketing efforts. The good news is, you’re probably… Read More







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Don’t Fall Into the “Ultimate Guide” Trap – How to Create Headlines that Aren’t Cliché

There’s a fine line between a great headline and the maligned click-bait headlines that are especially prevalent on social media and blogs. Think of a headline as a promise to your reader. A headline should tell your reader the basics of what to expect in your article or blog post. There shouldn’t be any sensationalism… Read More


Newsletters Aren't Dead, Here's What You Need to Know

Do you remember the mid-1990s when newsletters and e-zines were some of the most prevalent marketing tools out there? Some business owners in {ip:cityName} mailed them, others emailed text-only newsletters which were not amazing to read, but they worked for getting info out there. In the mailers, the graphics were horrible, the typesetting was often… Read More


Lies about Content Marketing You Likely Believe

Unfortunately, marketers and others who work in the world of content marketing spout quite a bit of horse-hooey. While a few of these misleading statements sound great and come from influential people in the industry, there is actually no truth behind them. Following some of this misleading advice can be detrimental to your business and… Read More




The Basics of A/B Testing and How It Can Benefit Your Business

If you offered various versions of the same products, you would obviously know which one was selling the best. If there were a way you could gauge how well your website was doing based on another version of it, there’s no doubt you’d incorporate it as part of your success strategy. This success strategy does… Read More



Not Using Google's AdWords? Here's 4 Reasons Why You Should

Businesses of every type of size have one thing in common: they must market consistently if they wish to gain new customers and grow. Search giant Google offers one of the best ways to market a business – regardless of its industry or size. The world of marketing was changed forever at the turn of… Read More


Marketing and Lead Generation: 3 Unpleasant Yet True Facts

Marketing a business is hard work and something that can quickly overwhelm you. You have to generate leads, nurture them, be a customer service expert, make tons of follow-up phone calls and send out lots of follow-up newsletters. As exhausting as it all is, marketing and lead generation must be two of your main priorities… Read More


Are You Paying Attention to These 3 Digital Marketing Strategies?

By nature, digital marketing is a strange beast that’s always changing. As soon as you think you’ve conquered marketing online, along comes another trend that prompts you to change gears yet again. The good news is that there are experts out there who make it their business to inform the rest of us what marketing… Read More



Website Performing Poorly? Here Are the Top 3 Reasons Why

Your business website should be a place online that your target market finds easily. Then, once they land on your site, your visitors should easily find all the information they’re looking for. But if your site is not performing well because you’re not getting traffic– or people leave it shortly after landing on it, you’ve… Read More



3 Secrets to Getting Your Pricing Right as a 2015 Small Business

While there have been some recent improvements to the economy, most retailers today are dropping their prices in a bid to improve upon their sales numbers. Even though consumers have enjoyed paying far less for gasoline thus far this year, overall consumer confidence in the economy is shaky at best. This consumer caution means that… Read More


Your Site Has Been Hacked… Now What?

You’ve worked hard to build your website. You keep your content current and credible and as a result, you’re seeing an upswing in traffic. Then, out of the blue, traffic takes a nosedive.  And when you start to investigate, you realize why: your site has been hacked!  Visitors may find that there’s a server error,… Read More


Summer – The Ideal Time for Your Small Business Marketing Checklist Review

Summertime is when most of us try to slow down the pace a bit so we can get outdoors and enjoy all types of activities that make summertime special. This is when people take their big vacations they’ve planned all year and when attending barbeques and other outdoor social events is a top priority. Summertime… Read More


Make the Most of Your Offline Marketing with These 5 Easy Tips

Even though online marketing is front and center today, it still pays to market your business offline. Offline marketing is far from obsolete and in fact, it’s one of the best ways to help ensure your message gets across to your target market. Here are some tips for getting the most out of your offline… Read More


Don't Spend Another Minute on Facebook If You're Doing These 4 Things

By now, most businesses realize that they need to have a strong presence on Facebook as the world’s number one social media channel is a great way to connect with both current and prospective customers. But getting the most out of Facebook is not something every business knows how to do. The good news is… Read More


Is Your SEO Service Provider Compliant with the Dreaded Google Penguin & Panda Updates?

Most people think of cute animals when they hear the words “Penguin” and “Panda” but for many search engine optimization service providers, these two words are to be feared. Google’s Penguin and Panda are algorithm updates that play separate roles in improving the overall experience of online users. While algorithm updates should be primarily a… Read More


Website Conversion Woes? : 3 Reasons People are Leaving Your Site

So you’ve done everything you can to convert those website visitors into leads and paying customers. Your website copy is top-notch, your product images are of the best quality and your overall site design is professional. So why aren’t those visitors you’re getting converting into leads and paying customers? Business owners commonly complain about poor… Read More


Does Your SEO Service Provider Ensure Compliance with Google's Penguin and Panda Updates?

While Google attaches cute animal names to its algorithm updates like ‘Penguin” and “Panda”, these updates are viewed by many SEO service providers as anything but cute and cuddly. Google makes hundreds of changes to its algorithms every year.  And while we don’t hear about most of these changes, some of these updates get a… Read More


Choose the Right SEO Service Provider for Your Business

Why We’re the Right SEO Provider For Your Business Nearly every SEO provider out there today is quick to say they’re the answer to your online marketing woes. Frankly, the SEO industry has become saturated with many unqualified companies all claiming to be experts. But we are a premiere SEO provider with a proven track… Read More


3 Secrets to Getting More Social Shares… Without Turning Off Your Readers

If you’re on top of your marketing game, you should be in the habit of sharing each new post your write on the social web. If you are not seeing the results you want on social media because you’re not getting many likes, shares and comments, then you’re doing something wrong. As social media consultant… Read More



3 Secrets to Hitting a Homerun with Your Content Marketing

Not surprisingly, content continues to be one of the key aspects of online marketing in 2015. But what worked last year may not work now as the methods of marketing content have shifted. Businesses today that invest heavily in content marketing are seeing big returns. However, you don’t have to be a big business in… Read More


4 Website Design Makeover Tips to Take Your Site from Average to Wow!

Did you know that marketers redesign their websites on average every 18 to 24 months? Site redesigns happen this frequently due to the fact that the world changes considerably in 18 to 24 months including many businesses and consumers. What worked two years ago may not work today with all types of factors coming into… Read More



Could This Be Why Nobody is Watching Your Marketing Videos?

Researchers tell us that we’re now watching well over 160 billion hours of online video each year. Nowadays, all the big brands and savvy marketers are turning to video to promote products and services to cash in on the many benefits video marketing has to offer. If you’ve created and posted your own videos online… Read More


How to Automate Your Social Channels Without Sacrificing Engagement

Running a business is not easy and time seems to work against you when you’ve got a lot on your plate each day. One of those tasks that must be attended to regularly is maintaining your social channels so that you always have a consistent flow of content to share with your followers. But cranking… Read More


What's your Story? Storytelling is Poised to be the Next Marketing Darling

Every year or so, it seems there is a new “marketing darling” that turns the business world on end. For instance, blogging was considered the thing to do a few years ago which was quickly followed by guest posting when every marketer and his brother rushed to find businesses willing to allow them to write… Read More


Leads, Leads, And More Leads Through Blog Article Promotion

We have all heard it before, write consistent blog posts, promote them, and revel in the number of website visits that will invariably end up coming in.  However, all the positive effects of such a blog writing process takes time to materialize, generally in the scope of a couple of years.  Realize though, that the… Read More



Pinterest as a Marketing Tool? Are you Kidding Me? Nope, We're Not!

There’s a lot of buzz in marketing circles about Pinterest and for good reason. This image-based social sharing site can drive incredible amounts of traffic to your website. And using it is easier than you may think. Here are a few tips for getting started on Pinterest that will help you get the most out… Read More


5 Free, No-Strings Attached Ways to Market Your Small Business

The chances are that when you launched your small business, you figured that marketing was going to be easy because after all, you were offering a product that your targeted consumers needed. But once you got rolling, you probably quickly figured out that marketing a small business is not a walk in the park. In… Read More


Word of Mouth Marketing: Be a Blabbermouth But in the Right Way

You can have an very unique and innovative product that solves a major problem people have but if nobody knows about it, your business is doomed. Every business owner in {ip:cityName} knows how important it is to keep tabs on what people are saying about them and their brand on and off line but not… Read More


Why 2015 is the Year to Implement Your Video Marketing

Are you planning to make a purchase online? If so, there’s a good chance you have viewed a video on the product. After all, videos are much more effective when you want to learn the features of a product you are considering buying. Also, it is much less time consuming to watch videos, rather than… Read More



Are your Best Workers Quitting? Here's How to Hold Onto Your Most Valuable Staff

Employee retention matters to any business and it matters a lot! Any business that is able to retain key, talented staff is much better off in the long run. Your best workers help you sell products and services, they ensure your customers are satisfied and they go far in keeping co-workers in check. In a… Read More


Sexying Up Your Unsexy Business Through the Art of Story-Telling

While there are many brands that are inherently sexy wherein it’s easy to market the products and services being sold, most businesses don’t have the privilege of having sexy or riveting products to make marketing a cinch. But it doesn’t matter how snooze-worthy your products and services may be — regardless if you’re selling bathroom… Read More


Still Ignoring Social Media? Then Your Marketing Efforts are Falling Short

Some business owners in {ip:cityName} which may include you, come up all types of reasons why they don’t use social media for marketing purposes. Some say they don’t market on social media because their customers don’t use it, others say social media is for teenagers while many say they just don’t have time to bother.… Read More


Let’s Get Visual: Using Instagram for Business

It’s time that we accept something. It might be a little weird at first, but it’s a pretty big deal. Instagram is no longer just for teenage selfies and pictures of gourmet dishes. No, it’s become a legitimate tool that can be really valuable for businesses. If you’re not already on Instagram, don’t panic.  There’s… Read More


What the Ice Bucket Challenge Teaches Us About Marketing

If you use social media, last summer you undoubtedly watched a countless number of videos consisting of celebs and non-celebs alike having buckets of ice cold water dumped over their heads. The Ice Bucket Challenge was created to increase awareness of and raise money for amyotrophic lateral sclerosis (ALS) or Lou Gehrig’s disease as it’s… Read More


Marketing To Millennials? Give Them What They Want

The Millennial Generation consists of people born from the early ’80s to the early 2000’s, making them the largest generation by population size. Without question, this generation is the most radically different generation since the industrial revolution. With the introduction of the internet and all the social channels that go along with it, the Millennial… Read More


Inbound Marketing Strategy – Go With The Grain And Break Into The Field

A Tae Kwon Do expert realizes how to properly break a board and always splits it with the grain.  These individuals understand that it is difficult, if not impossible, to break a board against the grain.  An inbound marketing strategy is like breaking a board with the grain and is the easiest path to success.… Read More


Are You Making These 4 Classic Content Marketing Blunders?

Regardless of what type of business you’re running, the chances are that you’re doing some sort of content marketing. After all, it’s a fairly ambiguous term that covers a lot of territory. But while you may be doing content marketing, are you confident that it’s working? Numerous surveys have suggested that many businesses are uncertain… Read More


Email Marketing Woes? Are Your Messages Impersonal and Boring?

Anybody who thinks email marketing is dead and gone should just take a look at their inbox as they’re sure to see definite signs of life. Contrary to what many people believe, email marketing is very much alive and well and if used in conjunction with a sound content marketing strategy, email can be extremely… Read More


Should Instagram Be Part of Your Marketing Mix?

Even though Facebook continues to reign as the world’s most popular social network, other visual-based social platforms have been gaining momentum the past couple of years like Snapchat, Pinterest and Instagram. There are now over 150 million active users and counting on Instagram making this social platform one that cannot be ignored. In fact, a… Read More


Tips for Business Owners Who Should Be Marketing But Don't Know How To

An entrepreneur can succeed in his or her endeavors without being a marketer or sales expert. In fact, you don’t have to have one marketing bone in your body in order to find success with your business. This may sound a bit strange because after all, every entrepreneur goes into business to sell something, right?… Read More


Negative SEO Is a Marketing Bogeyman That Can Sabotage Your Website

Anyone who spends any time at all looking around online for search engine optimization news and information has seen a lot of buzz lately about negative SEO. What is negative SEO you ask? Negative SEO occurs when someone makes an attempt to lower a website’s rankings in the search engines. An easy way to look… Read More


4 Secrets to Modernize Your Social Media Campaign

Social Media platforms have become a valuable marketing tool for businesses large and small.  Many experts suggest that maintaining presence on a variety of social media platforms is vital to the overall success of a social media marketing campaign.  To get the most out of your social media marketing efforts, strategically using a variety of… Read More


Crush Your Competitors with These 4 Marketing Tactics

As a small business owner in {ip:cityName}, you already know that the better job you do of marketing your business, the greater your success will be. With so many new small businesses launching each day, the chances are that you have some direct competitors that are vying for the same customers you’re targeting. In order… Read More


11 Superb Ideas for Creating Content You Probably Never Thought Of

It’s important for businesses to regularly create content to share as content marketing is one of the best ways to gain exposure and increase the number of customers you have. It’s absolutely essential that you create relevant content that your current and prospective customers will find useful. Of course, it’s difficult and time-consuming to try… Read More


SEO: Then & Now – Oh What a Difference a Few Years Can Make!

With Panda, Penguin and all the other updates coming out of Google regularly, SEO has transformed over the years. What worked a few years ago, doesn’t work today as Google and the other search engines are constantly making improvements to provide internet users with an improved experience. If you were to look at a webpage… Read More



Topic Ideas You Probably Haven't Thought Of For Your Small Business Blog

Most small businesses don’t have unlimited funds available to take advantage of all the many marketing strategies out there. That’s why blogging is a great way to get noticed online as it doesn’t cost anything to write and publish articles to place on your blog. Blogging is a great way to draw new customers to… Read More


Managing Your Online Reputation

In today’s day and age, the online reputation of a business is considered as important as any other aspect of running a successful company.   These days, prospective clients and consumers have the ability to check out a business’ reviews right at their fingertips.  With a majority of the population now using smart phones and checking… Read More


3 Up and Coming Social Media Marketing Trends That Will Dominate in 2015

It’s that time of the year once again when small business owners in {ip:cityName} wonder what direction to take with their social media marketing campaigns. It’s important to keep in step with the most current social media trends as doing so will help ensure success in terms of establishing solid relationships with current customers and… Read More


SEO for 2015: 3 Hot Tips For Helping Your Small Business Thrive

Now that the new year is here, it’s time once again for business owners in {ip:cityName} to focus on making sure their marketing and SEO efforts are dusted off, fine-tuned and in step with the times. While the intent is not to bore you by bringing up the past, it is important to know what… Read More


Tips for Planning an Out-of-this-World 2015 Video Marketing Strategy

A fabulous and effective video marketing strategy starts with a unique and original idea. Potential customers won’t be interested in something they have seen before, so you want to capture their attention and keep it in order to make a sale. If you haven’t already done so, join the YouTube community. YouTube has become one… Read More



Prepare Your Digital Marketing Campaign for 2015

The digital marketing landscape of 2015 is going to look considerably different than before, so now is the ideal time to prepare your business marketing for the coming year. Early implementation of your new digital marketing campaign can give you a head start in 2015! Adjust Your Website for the Mobile Market Digital marketing for… Read More


Increase the Effectiveness of your Social Media Campaign

You might have several social media campaigns in place, but have you ever wondered how effective they really are? It is highly likely that you currently have multiple social media campaigns that require a lot of your time and money, but how do you determine when it is time to pull the plug on a… Read More


Tips for An Out-Of-This-World 2015 Marketing Strategy

2015 is going to be a successful year for many starting business owners in {ip:cityName}, so what better way to start than creating a kick-ass marketing strategy for the new year. Before you start creating your marketing strategy, the most important thing is to research your target group. What type of people will be interested… Read More


Discover The Most Effective Marketing Strategies For 2015

2014 is nearly over and so it is now time to look at marketing strategies for the coming year. The marketing world is constantly changing, so your business should evolve with it as well. Discover the most effective marketing strategies for 2015 and implement them in your business plan for guaranteed success. Clarity In Representation… Read More



7 Tips to Remember If You Want Your Online Content to Stand Out From the Crowd

As an entrepreneur, you know how important it is to have online content that stands out and garners the attention you need to attract new customer prospects. Let’s face it: there’s so much information out there these days that it’s difficult to get your message heard above the din and clamor of that crowded marketplace.… Read More


3 Tips for Planning an Out-of-this-World Inbound Marketing Strategy for 2015

As 2015 approaches, many entrepreneurs are putting the finishing touches on their strategies for the upcoming year. If you’re one of those business owners in {ip:cityName} looking for a new and dynamic way to energize your marketing efforts, a properly-executed inbound marketing strategy can be just what you need to make the next year one… Read More


Creating A Call To Action That Actually Converts

You have finally finished creating the perfect copy; it is written clearly, the content is compelling and engaging, but you’re still not converting customers – why is this? It doesn’t matter how well your copy is written or what it says; if the call to action at the end of the copy is unclear, your… Read More


4 Reasons Why Nobody Is Reading Your Blog

When it comes to content marketing, writers often spend days researching their material and writing what they consider to be a successful copy. After posting it to your blog, you anxiously wait for comments or shares from your audience – only to find that those shares never come. Your spelling is perfect; your grammar is… Read More


QR Codes: Victorious or Disastrous?

There is a love/hate relationship with QR codes for many marketers these days. Many people have difficulties finding the balance of where they belong, if they are actually useful and how much more business can really be generated from their use. If you are considering implementing QR codes into your marketing tactics, there are a… Read More


Are You Exploiting The Benefits Of Online Forums?

Many small business owners in {ip:cityName} don’t immediately turn to open online forums to market their business. In fact, it’s often too easy to forget that an online forum can have a positive impact on your business – but this is a mistake many startup founders make. Using online forums can be helpful not only… Read More


5 Things Your Business Should Avoid on Social Media Part 2

The first part of this article explained two of the mistakes many businesses make on social media that negatively affect the brand and how their audience sees the company. There are three more things to avoid when it comes to your business’ social media etiquette. Begging for followers Begging for followers or subscribers is a… Read More


Door-County-Online-Shopping-Email

Don’t Be A Scrooge: Spread Joy With Holiday Email Marketing

The holidays are creeping around the corner – which means Black Friday, Cyber Monday and all of the other big-spending days are coming as well. While it is important to constantly improve your email marketing tactics, the holidays are a great time to increase sales and conversion rates. The holidays are a time to give!… Read More


5 Things Your Business Should Avoid on Social Media Part 1

Making information public about your business through social media is an exciting way to spread news and spread it quickly. Utilizing social media not only helps your business but it shows your audience that you are keeping up with the changing times! It is not only effective to market your company through social media, but… Read More


5 Necessary Formulas for Email Marketing Conversions

It’s been said over and over again – when it comes to email marketing, the subject line is the key to success. If your subject line does not grab the attention of the reader, they will not open it. It is as simple as that. Even if the body of your email contains a voucher… Read More



3 Marketing Myths that are Ruining Your Business

Once you have past the goal of creating a beneficial and necessary product, it seems like marketing is the second most important aspect for your business. Marketing your products and services to the public will be what persuades them to buy or ignore your new products and services, but it is important to remember that… Read More


Marketing Through the Eyes of the Customer

Marketing through social media, content marketing or even email marketing requires a sense of creativity. Even if you’re not exactly the creative type, marketing to your target audience is easy because you imagine what they would want or what kinds of ads they would like to see and you create them, or so you think.… Read More



Destroying Your Landing Page with These 3 Mistakes

The landing page: the most important aspect of your website because it is the first thing a customer sees. Putting all other definitions aside, the landing page has only one job and that is to allow conversions. You want people to encounter your landing page and automatically be turned on to sign up or register… Read More


The Top 10 Marketers You Must Follow via Twitter

As an entrepreneur, receiving marketing tips in any way, shape or form will be beneficial for your business. Sometimes it is difficult to spot which people are educated or experienced enough to hand out advice. Other times it is hard to receive advice for free or view online webinars without paying a small fee. Using… Read More


Why You Should Avoid Content Marketing

Marketing through your content has been around for quite some time. There are many reasons to choose content marketing as another form of marketing for your business. Some people create their content to release information about new products while others simply give recommendations, suggestions and other reasons why their products are better than the competition.… Read More


The #1 Most Successful Marketing Tactic

Back in the day, when televisions first came out and advertising began to grow, a commercial or ad simply had to do one thing: make itself appear better than the competition. As an advertiser or business owner in {ip:cityName}, if you could sell your product and make it feel like more of a necessity than… Read More


Facebook Ad Changes: Adding Value to Advertising

Do you have a business that is heavily reliant on social media platforms to reach your customers? Just in case you missed the announcement, Facebook has made some substantial updates to their advertising options. Fewer Ad Options If you are one of the brave individuals that have tried to make sense of the paid advertising… Read More


Marketing 101: Where Inspiration Hides

For startup founders, whether you’re just beginning or have been in the business for years, marketing can sometimes bring its own form of ‘writer’s block’. With so many ads, commercials and blogs these days, it’s hard to generate fresh or new ideas. Just like movies, many ads are being recreated to suit the business they… Read More



Email Marketing Expectations: The 3 Secrets to Successful Conversions

Email marketing – sometimes you wonder how many people actually still use their email. Everyone is guilty of using an old email to sign up for something just so an employee will stop hassling you or you can use the website without having to worry about bombarding emails. Many businesses probably wonder on a daily… Read More



4 Quick Ways to Generate Fresh Content

If you’re big on content marketing, sometimes coming up with fresh content can be difficult. Because the Internet has so much information readily available, it’s hard to write new material that can catch the attention of the audience. Obviously writing content that has never been written is almost impossible, but generating content does not have… Read More



Do You Like Your Own Advertising?

When you think about commercials and advertisements, there are a few specifics that come to mind. You often remember the funniest ones you’ve seen, or if they have a celebrity that you like, they’re much easier to remember. When you’re trying to come up with the best marketing and advertising gimmick, it’s often difficult to… Read More