Category Archives: Blog


How to Turn Your Business News into Publicity to Attract More Customers

A well-known actress, Jane Russell once said “Publicity can be terrible. But only if you don’t have any.” It’s true. Your business needs publicity and there is no better marketing tool for your business than publicity, it’s “grade A” online exposure. Publicity is vital to the growth of your business because it gets people talking… Read More

Tabitha Announces Launch of New Podcast on Spotify, iTunes and Google Play


Tabitha Announces Launch of New Podcast on Spotify, iTunes and Google Play

Digital Marketing expert Tabitha JeanNaylor’s new podcast helps business owners learn the tips and tricks they need to succeed whenever their busy schedules demand—even on the go!
recently launched its brand-new digital marketing podcast on the Spotify platform. The company, owned by Tabitha Jean Naylor, previously only offered online articles for business owners and entrepreneurs to read and learn more about how they can successfully market their business online.“Our goal with the podcast is to make it easier for business owners, and those who dream of being business owners, to gain access to the valuable information they need to help their business succeed in today’s digital world, even when they are on the go,” explained Owner and Founder, Tabitha Jean Naylor.

More than half of all homes in the United States are podcasts fans and more than one-third tunes into their favorites weekly. There are more than 16 million avid podcast fans across the US, making podcasts one of the most popular forms of digital entertainment and education. Podcasts are especially useful to reach business owners, as well as consumers with expendable income as more than 40 percent of listeners have a household income topping $75,000 per year.


“At, we are committed to ensuring GOOD marketing advice reaches business owners,” Naylor added. “It is more important than ever for entrepreneurs to access reliable advice in an easy, convenient, and reliable way. Podcasts offer the opportunity to get your advice in one place, from digital marketing experts you can trust.”

Digital marketing can be tough, even for the savviest business owners. Getting advice from an expert like Tabitha Naylor is one of the best ways to ensure you’re getting good advice that’s been tried, tested, and true.  With the digital marketing strategies changing faster than social media changes it’s algorithms, now is the best time to subscribe to the company’s podcast on Google Play, iTunes and Spotify.

About the Company is a full-service marketing firm that delivers ‘big agency’ quality at rates that are affordable for startups and small businesses.  We work with US-based and international business owners who are looking to improve brand awareness, fill their sales pipelines and increase revenue. Our goal is to get the phones ringing by using strategic marketing initiatives designed for max ROI.  To learn more, visit or contact us at



Get Ready to Improve Your Engagement on Social Media

Social media marketing is a must – but getting organic engagement is becoming increasingly difficult. With sites like Facebook and Twitter tweaking their algorithms constantly, local businesses need proven strategies to ensure that their customers see and engage with their posts. Engagement isn’t a one-size-fits-all proposition, but it’s undeniable that some strategies to increase engagement… Read More


Creating a Loyalty Program That Keeps Your Customers Coming Back!

Loyalty programs are everywhere. I’m willing to bet you have several loyalty cards in your wallet. You may even have loyalty memberships you’ve forgotten about. Customers love them – and with good reason. A well-thought-out loyalty program provides benefits to customers that can range from reduced prices for products to giveaways to exclusive access to… Read More


How Your Business Can Benefit from Chatbots

2019 has been the year of the chatbot. Businesses who have adopted the chatbot trend have been able to support and scale their business operations by offering convenient and efficient communication to their customers. Implementing chatbots has also helped businesses increase their sales, by providing 24/7 chat support to customers who need questions answered before… Read More


Why Your Employees Are Your Best Asset for Building Your Brand Image

Take a second and look around. Brand imaging is everywhere, especially on social media. There’s no denying that social media engagement has become crucial to a digital marketing strategy, but managing your brand across multiple social media platforms is a lot of work, not to mention time consuming. Small businesses run up against the same… Read More


The Lead Generation Tips Every Accounting Firm Needs to Know

Creating successful lead generation strategies for your accounting firm can be a frustrating process. In the accounting industry, your services are needed and required, but they also aren’t something that most clients are excited about fitting into the budget. Your potential clients know that competition among accounting firms gives them the upper hand. You need… Read More


Mastering the Art of Putting the Right Content on the Right Platforms

Do you know the biggest mistake some businesses make when it comes to content? They post that content on every single social media platform they can imagine, and hope for the best. But this scattershot, one-size-fits all approach doesn’t work, because it ignores something very valuable in the marketing process: the audience. You can’t put… Read More


What Sort of Impact Will WhatsApp’s New Business API Have?

In July of 2017, WhatsApp boasted 450 million active users per month. With so many users and thousands of businesses looking to reach them, the new Business API has potential. The API can help companies reach their target audience through advertisements that lead to chat boxes. It can assist in shipping confirmations, appointments reminders, and event… Read More

Q&A: 3 Cutting-Edge Strategies for Generating Highly-Qualified Insurance Leads

We personally think voicemail drops are a really effective way for insurance companies to generate leads, because you can target prospects with valuable offers without interrupting the flow of their daily activity. The key with voice drops for insurance companies is making sure that your message is short and relevant. What are you offering? A free insurance… Read More

Q&A: 3 Tips for Using Chatbots as a Small Business Owner

You’ve probably heard quite a bit recently about how chatbots are the “in” thing that every small business owner needs to be using.  If you’re thinking about setting one up for your business, here’s a high-level primer that walks you through the foundational basics, sans the over-hyped hoopla many self-proclaimed guru’s are peddling. First and… Read More

Q&A: Must-Use Marketing Analytics Tools for Small Business

There’s a few go-to tools that I love, starting with Google Analytics, which pretty much sets the standard for everything you need when it comes to tracking what’s happening on your website, including analyzing lead generation strategies, tracking conversion rates, and measuring the effectiveness of the website in keeping visitors engaged. It’s really a one-stop shop… Read More

Influencer Marketing for Small Businesses: 3 Strategies Most Gurus Aren’t Telling You About

As a small business owner, you need outstanding products and services, but you also need a distinct presence to compete with other companies in your industry. Because if you can’t communicate the qualities that make your business different, why would you expect customers to choose you over the company down the street? And one of… Read More

Twitter Isn’t Dead, You Just Have to Be Smart in How You Use It

Once considered the king of the social media world, Twitter use among users has decreased, while other platforms, like Facebook and Instagram have risen to the top. Yet, despite its decline in the hierarchy of social media giants, Twitter is still a valuable tool for marketers. Contests, customer service and networking opportunities are still very… Read More

Marketing Q&A: What Is The Absolute Worst Social Media Mistake People Make?

One of the most common bad social media practices involves brands that have no idea to whom they are marketing. So they end up with campaigns that are scattershot and one-size-fits-all, which ultimately results in consumer confusion. The most important thing companies must do before starting any type of social media campaign is ask this… Read More

Marketing Q&A: Why Are The Holidays The Perfect Time For A Social Media Facelift?

The holiday season is synonymous with things like spending quality time with family, traveling, cooking, planning/attending parties… and of course, shopping, which is why if you’re a small business owner, updating your social media profiles is a MUST!  If you want to close out the year on a high note and get that one final… Read More

Marketing Q&A: What Are The Hottest Content Marketing Trends Heading Into The End of 2017?

I think the big content marketing trend heading into the end of 2017 is still live streaming and how it can help brands engage and convert prospects into long-term customers. Facebook Live has really upped the live stream game, and you’re seeing huge brands as well as smaller companies utilize this social media tool. Live… Read More


Marketing Q&A: What Are The Best Marketing Strategies Right Now?

I think influencer marketing has worked wonders, because it has helped me establish my credibility and authority as an agency owner. Getting on the radar of an influencer can take a lot of work. It also requires patience and diligence, because establishing your credentials with someone who is already an authority requires a specific strategy.… Read More


Marketing Q&A: What Are Some Of The Most Effective Financial Marketing Strategies?

I think it’s really important for financial services companies to market with one question in mind: How do we help our customers better understand what we offer?  Because more so than many other businesses, the financial services industry has a lot of technical jargon and concepts that many consumers simply don’t understand. So how should… Read More


What Is Good Content… and More Important, Why You Don’t Truly Know

The irony about content marketing is that many people focus on the ‘marketing’ part to the detriment of the ‘content’ aspect, which really defeats the purpose. Because the quality of your content will largely determine the effectiveness of your marketing, and if your content isn’t up to snuff, you better figure out what’s wrong. As… Read More


5 Steps To Target Your Market Today and Make a Killing

What’s one of the biggest mistakes you’re making right now? No, it’s not your prices or your content marketing strategy, it’s something much more important: You’re not targeting your market in the right way. You can’t achieve great marketing returns if you haven’t properly targeted your market, because the “who” determines the “how.” Marketing guru… Read More


Successful Marketing 101: Effective Financial Marketing Strategies

I think it’s really important for financial services companies to market with one question in mind: How do we help our customers better understand what we offer? Because more so than many other businesses, the financial services industry has a lot of technical jargon and concepts that many consumers simply don’t understand. So how should… Read More


7 Tips for Marketing Success With Limited Resources And Unlimited Demand

As a marketing professional, it is your responsibility to help transform your businesses to be more agile, to react to the disruptive market forces within your industry. In order to achieve this, you need resources that can assist your company in executing your decisions.Good leaders form mutually beneficial partnerships for long term strategic growth. We… Read More


4 Quick Tips for Creating an Uber-Awesome Company Newsletter

1.  Newsletters should always be a good mix of content, coupled with some sort of call-to-action.  Straight sales pitches are NOT newsletters and you will have people unsubscribing faster than you can say “told you so”  if that’s the method to your madness. 2.  Pay attention to design and layout.  Newsletters that are just haphazardly thrown together are not going… Read More

Use It, Don’t Lose It: Building and Maintaining a Powerful Online Reputation

You can manage just about every aspect of your business online. You probably already rely on the Internet to build robust marketing campaigns, manage your payroll, and track inventory, but if you’re anything like my clients, you’ve likely failed to focus on one very important area: reputation management. When our mothers and fathers were starting… Read More

You’re Falling Off the Google Cliff – And I’ve Got Your Lifeline

How many overwhelmingly positive SEO experiences have you had? Where the page you painstakingly optimized actually performed as expected? The traffic flowed steadily, you received a number of quality backlinks, and even generated a number of sales. It’s pretty hard to do in the hypercompetitive world of 2016, and it feels amazing when you succeed… Read More

Stop Shooting Yourself in the Foot: A Hire Every Company Needs to Make TODAY

As an entrepreneur, you know how hard it is to acquire customers. You have to invest aggressively in marketing, provide unbeatable products and services, and do everything else in your power to build trust in your brand. Good first impressions are essential to turning website visitors into paying customers, yet many business owners in {ip:cityName}… Read More

Don’t Lose Out On Local Listings

One of the most important parts of online reputation management is maintaining what are known as your local listings. Your local listings are the information you will find about your business on websites and applications designed to give consumers localized information about the area around them. Some of the most well known places where these… Read More

Reputation Management – What It Is, And Why You Need It

One term you will hear sooner or later once you get into business online is “Reputation Management”. The basic concept existed long before the Internet. The Internet, however, has made the concept a mission critical part of any online business. With customers (both happy and angry) being able to communicate their thoughts to the world… Read More

The Fallacies of DIY Marketing

A huge number of people offer advice on online marketing. Newsletters fall into inboxes like confetti. There are variations, but the message is generally the same: I (whoever is sending you the email) have worked with more companies than you can shake a stick at and transformed both their understanding of online marketing and its… Read More

If Your Content Is Just Like Everyone Else’s Then, Really – What’s the Point?

AtoZ Inc knows it needs to be doing more online marketing. The marketing director hires an online marketing manager (a young one, not long out of college because online marketing is, like, young, you know, it’s a young thing. Look at Zuckerberg and those young guys from Snapchat). The director tells the manager the URLs… Read More

Importance of Engagement Over Other Metrics

It’s possible to have hundreds of thousands – even millions – of Facebook and Twitter followers and not sell much. The focus we see so often on “followers” can disguise the fact that followers aren’t necessarily buyers. They may not even be particularly engaged with your brand. A number of things can bring a nice… Read More

What Marketers Need to Know About “The Internet of Things”

The Internet of Things (IoT) is much talked about and perhaps slightly less understood. The IoT is, in effect, every single smart device in the world, pictured as a single network. By “smart” we mean that a device has embedded in it the ability to communicate with the mothership – the place where it was… Read More


Why Social Media Guarantees Business Success

Some things don’t change – and some do. Among those that stay the same from decade to decade (and, probably, century to century) are the qualities a business person needs. Tenacity. Resilience. Commitment and vision. Thomas Edison had all of those. Edison, though, did not operate in today’s environment. If he had, he’d have known… Read More

Omni-Channel Marketing: What You Need to Know

Competition is at an all-time-high today and marketers are having a difficult time pushing through the clutter to reach customers. Some marketing strategies have become outdated, others ineffective, but for the most part, it is simply the fact that consumers are on to all of those little marketing tricks. Since everything is in a constant… Read More

9 Marketing Trends That Will Set Your Business Apart in 2016

The business environment today is quite complex and customer groups are diverse, well-informed, and demanding; characteristics of people with high expectations, and zero tolerance towards businesses that fail to deliver. Remaining visible and relevant to such customers is not an easy feat, and it requires making profound changes in how businesses market themselves in the… Read More

How to Develop a More Memorable Brand in 2016

Fifteen or more years ago, IBM had a series of TV commercials in which a businessman reading a newspaper says to another, ‘It says here, the Internet changes everything.’ The other man says, ‘How?’ and the first man replies, ‘It doesn’t say.’ Then came video clips showing some of the ways the Internet was changing… Read More

Easy Postcard Marketing Tips To Make The Greatest Impact

Are you looking to create a marketing campaign that will be beneficial to your business and your entire customer base? If so, postcards are the way to go. Now, before you write this off as some antiquated marketing method, here us out: statistics have shown time and time again that direct mail IS still effective,… Read More

7 Things That Can Hurt Your Business

In the planning stages, it’s easy to imagine your business is open, sales are pouring in, and you’re pretty much just watching your bank account increase. You can also put in the part where you’re looking at your bank account from your laptop while you’re sitting on the beach in some exotic locale. The reality… Read More

5 Things You Can Do to Rocket Your Sales

Whether your business is the new kid on the block in your market or you’re at a point where sales have plateaued, you know you need to break out ahead of your competitors. Instead of tossing more money into outbound marketing, focus on ramping up your inbound marketing efforts. The good news is, you’re probably… Read More


Don’t Fall Into the “Ultimate Guide” Trap – How to Create Headlines that Aren’t Cliché

There’s a fine line between a great headline and the maligned click-bait headlines that are especially prevalent on social media and blogs. Think of a headline as a promise to your reader. A headline should tell your reader the basics of what to expect in your article or blog post. There shouldn’t be any sensationalism… Read More

Newsletters Aren't Dead, Here's What You Need to Know

Do you remember the mid-1990s when newsletters and e-zines were some of the most prevalent marketing tools out there? Some business owners in {ip:cityName} mailed them, others emailed text-only newsletters which were not amazing to read, but they worked for getting info out there. In the mailers, the graphics were horrible, the typesetting was often… Read More

Lies about Content Marketing You Likely Believe

Unfortunately, marketers and others who work in the world of content marketing spout quite a bit of horse-hooey. While a few of these misleading statements sound great and come from influential people in the industry, there is actually no truth behind them. Following some of this misleading advice can be detrimental to your business and… Read More

The Basics of A/B Testing and How It Can Benefit Your Business

If you offered various versions of the same products, you would obviously know which one was selling the best. If there were a way you could gauge how well your website was doing based on another version of it, there’s no doubt you’d incorporate it as part of your success strategy. This success strategy does… Read More

Not Using Google's AdWords? Here's 4 Reasons Why You Should

Businesses of every type of size have one thing in common: they must market consistently if they wish to gain new customers and grow. Search giant Google offers one of the best ways to market a business – regardless of its industry or size. The world of marketing was changed forever at the turn of… Read More

Marketing and Lead Generation: 3 Unpleasant Yet True Facts

Marketing a business is hard work and something that can quickly overwhelm you. You have to generate leads, nurture them, be a customer service expert, make tons of follow-up phone calls and send out lots of follow-up newsletters. As exhausting as it all is, marketing and lead generation must be two of your main priorities… Read More

Are You Paying Attention to These 3 Digital Marketing Strategies?

By nature, digital marketing is a strange beast that’s always changing. As soon as you think you’ve conquered marketing online, along comes another trend that prompts you to change gears yet again. The good news is that there are experts out there who make it their business to inform the rest of us what marketing… Read More

Website Performing Poorly? Here Are the Top 3 Reasons Why

Your business website should be a place online that your target market finds easily. Then, once they land on your site, your visitors should easily find all the information they’re looking for. But if your site is not performing well because you’re not getting traffic– or people leave it shortly after landing on it, you’ve… Read More

3 Secrets to Getting Your Pricing Right as a 2015 Small Business

While there have been some recent improvements to the economy, most retailers today are dropping their prices in a bid to improve upon their sales numbers. Even though consumers have enjoyed paying far less for gasoline thus far this year, overall consumer confidence in the economy is shaky at best. This consumer caution means that… Read More

Your Site Has Been Hacked… Now What?

You’ve worked hard to build your website. You keep your content current and credible and as a result, you’re seeing an upswing in traffic. Then, out of the blue, traffic takes a nosedive.  And when you start to investigate, you realize why: your site has been hacked!  Visitors may find that there’s a server error,… Read More

Summer – The Ideal Time for Your Small Business Marketing Checklist Review

Summertime is when most of us try to slow down the pace a bit so we can get outdoors and enjoy all types of activities that make summertime special. This is when people take their big vacations they’ve planned all year and when attending barbeques and other outdoor social events is a top priority. Summertime… Read More

Make the Most of Your Offline Marketing with These 5 Easy Tips

Even though online marketing is front and center today, it still pays to market your business offline. Offline marketing is far from obsolete and in fact, it’s one of the best ways to help ensure your message gets across to your target market. Here are some tips for getting the most out of your offline… Read More

Don't Spend Another Minute on Facebook If You're Doing These 4 Things

By now, most businesses realize that they need to have a strong presence on Facebook as the world’s number one social media channel is a great way to connect with both current and prospective customers. But getting the most out of Facebook is not something every business knows how to do. The good news is… Read More

Is Your SEO Service Provider Compliant with the Dreaded Google Penguin & Panda Updates?

Most people think of cute animals when they hear the words “Penguin” and “Panda” but for many search engine optimization service providers, these two words are to be feared. Google’s Penguin and Panda are algorithm updates that play separate roles in improving the overall experience of online users. While algorithm updates should be primarily a… Read More

Website Conversion Woes? : 3 Reasons People are Leaving Your Site

So you’ve done everything you can to convert those website visitors into leads and paying customers. Your website copy is top-notch, your product images are of the best quality and your overall site design is professional. So why aren’t those visitors you’re getting converting into leads and paying customers? Business owners commonly complain about poor… Read More

Does Your SEO Service Provider Ensure Compliance with Google's Penguin and Panda Updates?

While Google attaches cute animal names to its algorithm updates like ‘Penguin” and “Panda”, these updates are viewed by many SEO service providers as anything but cute and cuddly. Google makes hundreds of changes to its algorithms every year.  And while we don’t hear about most of these changes, some of these updates get a… Read More

Choose the Right SEO Service Provider for Your Business

Why We’re the Right SEO Provider For Your Business Nearly every SEO provider out there today is quick to say they’re the answer to your online marketing woes. Frankly, the SEO industry has become saturated with many unqualified companies all claiming to be experts. But we are a premiere SEO provider with a proven track… Read More

3 Secrets to Getting More Social Shares… Without Turning Off Your Readers

If you’re on top of your marketing game, you should be in the habit of sharing each new post your write on the social web. If you are not seeing the results you want on social media because you’re not getting many likes, shares and comments, then you’re doing something wrong. As social media consultant… Read More

3 Secrets to Hitting a Homerun with Your Content Marketing

Not surprisingly, content continues to be one of the key aspects of online marketing in 2015. But what worked last year may not work now as the methods of marketing content have shifted. Businesses today that invest heavily in content marketing are seeing big returns. However, you don’t have to be a big business in… Read More

4 Website Design Makeover Tips to Take Your Site from Average to Wow!

Did you know that marketers redesign their websites on average every 18 to 24 months? Site redesigns happen this frequently due to the fact that the world changes considerably in 18 to 24 months including many businesses and consumers. What worked two years ago may not work today with all types of factors coming into… Read More

Could This Be Why Nobody is Watching Your Marketing Videos?

Researchers tell us that we’re now watching well over 160 billion hours of online video each year. Nowadays, all the big brands and savvy marketers are turning to video to promote products and services to cash in on the many benefits video marketing has to offer. If you’ve created and posted your own videos online… Read More

How to Automate Your Social Channels Without Sacrificing Engagement

Running a business is not easy and time seems to work against you when you’ve got a lot on your plate each day. One of those tasks that must be attended to regularly is maintaining your social channels so that you always have a consistent flow of content to share with your followers. But cranking… Read More

What's your Story? Storytelling is Poised to be the Next Marketing Darling

Every year or so, it seems there is a new “marketing darling” that turns the business world on end. For instance, blogging was considered the thing to do a few years ago which was quickly followed by guest posting when every marketer and his brother rushed to find businesses willing to allow them to write… Read More

Pinterest as a Marketing Tool? Are you Kidding Me? Nope, We're Not!

There’s a lot of buzz in marketing circles about Pinterest and for good reason. This image-based social sharing site can drive incredible amounts of traffic to your website. And using it is easier than you may think. Here are a few tips for getting started on Pinterest that will help you get the most out… Read More

5 Free, No-Strings Attached Ways to Market Your Small Business

The chances are that when you launched your small business, you figured that marketing was going to be easy because after all, you were offering a product that your targeted consumers needed. But once you got rolling, you probably quickly figured out that marketing a small business is not a walk in the park. In… Read More

Word of Mouth Marketing: Be a Blabbermouth But in the Right Way

You can have an very unique and innovative product that solves a major problem people have but if nobody knows about it, your business is doomed. Every business owner in {ip:cityName} knows how important it is to keep tabs on what people are saying about them and their brand on and off line but not… Read More

Why 2015 is the Year to Implement Your Video Marketing

Are you planning to make a purchase online? If so, there’s a good chance you have viewed a video on the product. After all, videos are much more effective when you want to learn the features of a product you are considering buying. Also, it is much less time consuming to watch videos, rather than… Read More

Are your Best Workers Quitting? Here's How to Hold Onto Your Most Valuable Staff

Employee retention matters to any business and it matters a lot! Any business that is able to retain key, talented staff is much better off in the long run. Your best workers help you sell products and services, they ensure your customers are satisfied and they go far in keeping co-workers in check. In a… Read More

Sexying Up Your Unsexy Business Through the Art of Story-Telling

While there are many brands that are inherently sexy wherein it’s easy to market the products and services being sold, most businesses don’t have the privilege of having sexy or riveting products to make marketing a cinch. But it doesn’t matter how snooze-worthy your products and services may be — regardless if you’re selling bathroom… Read More

Still Ignoring Social Media? Then Your Marketing Efforts are Falling Short

Some business owners in {ip:cityName} which may include you, come up all types of reasons why they don’t use social media for marketing purposes. Some say they don’t market on social media because their customers don’t use it, others say social media is for teenagers while many say they just don’t have time to bother.… Read More

Let’s Get Visual: Using Instagram for Business

It’s time that we accept something. It might be a little weird at first, but it’s a pretty big deal. Instagram is no longer just for teenage selfies and pictures of gourmet dishes. No, it’s become a legitimate tool that can be really valuable for businesses. If you’re not already on Instagram, don’t panic.  There’s… Read More

What the Ice Bucket Challenge Teaches Us About Marketing

If you use social media, last summer you undoubtedly watched a countless number of videos consisting of celebs and non-celebs alike having buckets of ice cold water dumped over their heads. The Ice Bucket Challenge was created to increase awareness of and raise money for amyotrophic lateral sclerosis (ALS) or Lou Gehrig’s disease as it’s… Read More

Marketing To Millennials? Give Them What They Want

The Millennial Generation consists of people born from the early ’80s to the early 2000’s, making them the largest generation by population size. Without question, this generation is the most radically different generation since the industrial revolution. With the introduction of the internet and all the social channels that go along with it, the Millennial… Read More