Part of any good marketing strategy is connecting with your audience on a human level. One of the best ways to do that is to make sure that some of your content is personalized to each and every user who sees it. Most of your content will still be relying on quality and value to… Read More
It seems that everywhere you look on social media, you’re bound to find a hashtag. The concept was first introduced to us on Twitter back in 2007, but their use is pretty standard across the board these days. In fact, best practices on Facebook, Instagram, Tumblr and Pinterest include posting content with accompanying hashtags, which help… Read More
Are you SURE you’re ready to launch your startup? Because one of the biggest mistakes you can make is to go live when you haven’t created an actionable plan to generate leads. And without new leads that you can convert into prospects that then become long-term customers, your startup will fail. So what exactly are… Read More
1. What does patient-centric marketing mean? Patient-centric marketing is outreach that focuses on making patients feel as if doctors and health care professionals are not just people who treat their symptoms, but care about their entire lifestyle and well being. It is a holistic approach to marketing that takes into account the notion of humanizing… Read More
Real estate websites should provide a ton of relevant information, but should do so in a form that is easy to read and offers clean, clear pages. So the first thing is to make sure that your landing page is uncluttered and offers immediate easy-of-use through clear CTA buttons. Why? Because the first thing users… Read More
As much as we don’t want to admit it, web design is a process of trial and error. For the most part, you can get away with several mistakes without hurting your website’s chances of making money. Some mistakes, however, can be serious enough to kill your conversion rates with frightening efficiency, causing your web… Read More
I really think – and have thought for years now – that the two most important SEO features that enterprise marketers must heed is keyword research and SEO blog focus. For my business, I’m constantly using SpyFu to make sure that I am not only using the proper keywords for my blogs, but that I… Read More
I find in my business that referrals are one of the most effective ways to generate sales leads, because I want to be in business with people who match the profile of my existing clients. Referrals are beneficial in two ways. One, they are proof that you are delivering outstanding service to your clients. Two,… Read More
Self-storage is a concept everyone understands, and the truth is, self-storage owners really need to grab the attention of consumers if they REALLY want to boost their bottom line. One great way is to set up a dedicated Twitter page for your business and make sure you have someone on your team that monitors that… Read More
If you haven’t invested in an automated email subscription service, I think it’s well-worth the cost to build a list of targeted consumers that you can entice with regular emails offering sales, discounts, new products and links to your blog that contains content that is useful, informative and actionable. Email marketing isn’t going anywhere, and… Read More
Content marketing is such a hot “buzz term” in the marketing arena that it feels a little cliché to mention it as it relates to lead generation, but I’m going to anyway, and here’s why: because it works! Everyone knows that writing articles for a blog drives traffic to a website, which in theory, should… Read More
