Tag Archives: marketing

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7 Tips for Marketing Success With Limited Resources And Unlimited Demand

As a marketing professional, it is your responsibility to help transform your businesses to be more agile, to react to the disruptive market forces within your industry. In order to achieve this, you need resources that can assist your company in executing your decisions.Good leaders form mutually beneficial partnerships for long term strategic growth. We… Read More


The Fallacies of DIY Marketing

A huge number of people offer advice on online marketing. Newsletters fall into inboxes like confetti. There are variations, but the message is generally the same: I (whoever is sending you the email) have worked with more companies than you can shake a stick at and transformed both their understanding of online marketing and its… Read More


Omni-Channel Marketing: What You Need to Know

Competition is at an all-time-high today and marketers are having a difficult time pushing through the clutter to reach customers. Some marketing strategies have become outdated, others ineffective, but for the most part, it is simply the fact that consumers are on to all of those little marketing tricks. Since everything is in a constant… Read More


Are You Paying Attention to These 3 Digital Marketing Strategies?

By nature, digital marketing is a strange beast that’s always changing. As soon as you think you’ve conquered marketing online, along comes another trend that prompts you to change gears yet again. The good news is that there are experts out there who make it their business to inform the rest of us what marketing… Read More


Summer – The Ideal Time for Your Small Business Marketing Checklist Review

Summertime is when most of us try to slow down the pace a bit so we can get outdoors and enjoy all types of activities that make summertime special. This is when people take their big vacations they’ve planned all year and when attending barbeques and other outdoor social events is a top priority. Summertime… Read More


Make the Most of Your Offline Marketing with These 5 Easy Tips

Even though online marketing is front and center today, it still pays to market your business offline. Offline marketing is far from obsolete and in fact, it’s one of the best ways to help ensure your message gets across to your target market. Here are some tips for getting the most out of your offline… Read More


Could This Be Why Nobody is Watching Your Marketing Videos?

Researchers tell us that we’re now watching well over 160 billion hours of online video each year. Nowadays, all the big brands and savvy marketers are turning to video to promote products and services to cash in on the many benefits video marketing has to offer. If you’ve created and posted your own videos online… Read More


What's your Story? Storytelling is Poised to be the Next Marketing Darling

Every year or so, it seems there is a new “marketing darling” that turns the business world on end. For instance, blogging was considered the thing to do a few years ago which was quickly followed by guest posting when every marketer and his brother rushed to find businesses willing to allow them to write… Read More


5 Free, No-Strings Attached Ways to Market Your Small Business

The chances are that when you launched your small business, you figured that marketing was going to be easy because after all, you were offering a product that your targeted consumers needed. But once you got rolling, you probably quickly figured out that marketing a small business is not a walk in the park. In… Read More


Why 2015 is the Year to Implement Your Video Marketing

Are you planning to make a purchase online? If so, there’s a good chance you have viewed a video on the product. After all, videos are much more effective when you want to learn the features of a product you are considering buying. Also, it is much less time consuming to watch videos, rather than… Read More


Still Ignoring Social Media? Then Your Marketing Efforts are Falling Short

Some business owners in {ip:cityName} which may include you, come up all types of reasons why they don’t use social media for marketing purposes. Some say they don’t market on social media because their customers don’t use it, others say social media is for teenagers while many say they just don’t have time to bother.… Read More


What the Ice Bucket Challenge Teaches Us About Marketing

If you use social media, last summer you undoubtedly watched a countless number of videos consisting of celebs and non-celebs alike having buckets of ice cold water dumped over their heads. The Ice Bucket Challenge was created to increase awareness of and raise money for amyotrophic lateral sclerosis (ALS) or Lou Gehrig’s disease as it’s… Read More


Marketing To Millennials? Give Them What They Want

The Millennial Generation consists of people born from the early ’80s to the early 2000’s, making them the largest generation by population size. Without question, this generation is the most radically different generation since the industrial revolution. With the introduction of the internet and all the social channels that go along with it, the Millennial… Read More


Are You Making These 4 Classic Content Marketing Blunders?

Regardless of what type of business you’re running, the chances are that you’re doing some sort of content marketing. After all, it’s a fairly ambiguous term that covers a lot of territory. But while you may be doing content marketing, are you confident that it’s working? Numerous surveys have suggested that many businesses are uncertain… Read More


Tips for Business Owners Who Should Be Marketing But Don't Know How To

An entrepreneur can succeed in his or her endeavors without being a marketer or sales expert. In fact, you don’t have to have one marketing bone in your body in order to find success with your business. This may sound a bit strange because after all, every entrepreneur goes into business to sell something, right?… Read More


Prepare Your Digital Marketing Campaign for 2015

The digital marketing landscape of 2015 is going to look considerably different than before, so now is the ideal time to prepare your business marketing for the coming year. Early implementation of your new digital marketing campaign can give you a head start in 2015! Adjust Your Website for the Mobile Market Digital marketing for… Read More


3 Marketing Myths that are Ruining Your Business

Once you have past the goal of creating a beneficial and necessary product, it seems like marketing is the second most important aspect for your business. Marketing your products and services to the public will be what persuades them to buy or ignore your new products and services, but it is important to remember that… Read More


Marketing Through the Eyes of the Customer

Marketing through social media, content marketing or even email marketing requires a sense of creativity. Even if you’re not exactly the creative type, marketing to your target audience is easy because you imagine what they would want or what kinds of ads they would like to see and you create them, or so you think.… Read More


The Top 10 Marketers You Must Follow via Twitter

As an entrepreneur, receiving marketing tips in any way, shape or form will be beneficial for your business. Sometimes it is difficult to spot which people are educated or experienced enough to hand out advice. Other times it is hard to receive advice for free or view online webinars without paying a small fee. Using… Read More


The #1 Most Successful Marketing Tactic

Back in the day, when televisions first came out and advertising began to grow, a commercial or ad simply had to do one thing: make itself appear better than the competition. As an advertiser or business owner in {ip:cityName}, if you could sell your product and make it feel like more of a necessity than… Read More


3 Small Business Marketing Tips

One of the mysteries of the search engine universe is how to appear in the top rankings on Google’s search results. Website owners are often plagued with the never-ending question: how do I generate more traffic? If you are left without answers to these questions, fear not! There are three secrets to generating more traffic… Read More



How To Emotionally Connect With Your Audience For Better Marketing

In a super competitive online space, the only weapon that can help you win the battles between you and your competitors is engaging with your audience. Most businesses both small and big are all using the internet to market their products and services and the going can get really tough. To build awareness, you will… Read More


Marketing Your Business On Instagram

Since 2010, when Instagram was launched, the mobile app is among the fastest growing in its category. Instagram has more than 150 million estimated active users in each month. The application is a simple photo sharing platform that has gained massive popularity and is not showing any signs of going slow. With that said, the… Read More


Using YouTube Marketing? Here’s how To Maximize Its Potential

It is amazing just how many billions of videos are streamed in a month. The good part is that video viewing online is improving by the day as people embrace the use of smartphones. All this information is important to your business because it proves that people can actually watch your YouTube video and get… Read More


9 Ways On How To Earn Money From Your Local Business Website

Business owners usually ask one question when they plan on creating their website: How will I make money with my website? Here are some sure-fire ideas on how to boost your sales online: Add Google Adsense to your website. You just have to sign up for a Google Adsense account and then add the code to… Read More


How Making A Video Can Make You Money For Your Business

There are many businesses out there, both big and small, that utilize video as a tool for marketing. Now, you may ask why. It is because they have proven that videos on their website, blog or Facebook page does work to their advantage. It is a medium that helps build their image, showcase their expertise,… Read More


Mobile App Marketing That Will Make Your Downloads Skyrocket

Now, you may have built a mobile app for your business. You have perfected every single aspect of it but how come no one is downloading it? Well, it seems that you don’t have a good marketing plan to back it up. Creating a mobile app is just the first stage of getting your message… Read More



How Local SEO has Changed the Game

In the late 90s, the Internet became extremely popular since people were eager to communicate with friends electronically, both locally and internationally. For businesses, this was a big break since they could now connect with a much wider pool of customers. They were no longer limited to the area their store could reach physically. As… Read More


The Wonders Local SEO Can Do for Your Business

As a small business owner in {ip:cityName}, adding local SEO into your marketing mix  is probably be one of the best things you can do RIGHT NOW to boost your business. While the benefits are aplenty, here are our personal favorites: Reach Your Potential Customers When They REALLY Need You Say you run a party… Read More



Facebook Evens the Playing Field for Big and Small Businesses

Imagine reaching hundreds of millions of prospective clients with just a small budget? Facebook allows you to do just that. With its users reaching the 1 billion count, Facebook is probably the best thing that has happened to social media marketing. This is not something only the big wigs can tap but also small players… Read More



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Beating The Competition

Many business owners in {ip:cityName} are looking online for strategies to help boost their advertising. Due to the increasing popularity of the internet as a marketing platform as a business owner in {ip:cityName} it is now more important than ever to ensure your advertising is highly targeted. There are several ways of doing this so… Read More


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Maximize Your Marketing Effort with a Minimum Budget

“Put all your eggs in one basket” – This is definitely a saying that you should not heed when it comes to marketing. When you spend all your marketing budget on short-lived radio placements or a couple of flashy brochures, you exhaust your limited budget in just one go and left with nothing to work… Read More


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Make Your Customers Hear You Loud and Clear – NOW!

Are you having a hard time in getting your marketing message across to your clients? Many business owners in {ip:cityName} commit the mistake of doing their own marketing and end up wasting valuable time and money in the process – without achieving the marketing results that they want. Below are just some of the common… Read More


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Why is Marketing Important in Making your Business Successful?

If you have a broken bone, would you just let anyone to mend it?  If your car is stalled, would you allow someone who has read “Car Fixing For Dummies” tinker with it?  Of course, you wouldn’t!  There are things in life that you should let the experts handle.  The same goes with marketing. Marketing… Read More