Researchers tell us that we’re now watching well over 160 billion hours of online video each year. Nowadays, all the big brands and savvy marketers are turning to video to promote products and services to cash in on the many benefits video marketing has to offer. If you’ve created and posted your own videos online… Read More
Are you planning to make a purchase online? If so, there’s a good chance you have viewed a video on the product. After all, videos are much more effective when you want to learn the features of a product you are considering buying. Also, it is much less time consuming to watch videos, rather than… Read More
A successful video marketing campaign is essentially a discipline that should be followed to the T. There are tried and tested methods that would ensure the campaign’s success. Most of the time, video marketers get too engrossed with just a few facets. For example, they get too caught up on what kinds of distribution channels… Read More
There are many businesses out there, both big and small, that utilize video as a tool for marketing. Now, you may ask why. It is because they have proven that videos on their website, blog or Facebook page does work to their advantage. It is a medium that helps build their image, showcase their expertise,… Read More
Advances in technology have changed a lot of things – marketing is no exception. The context of video as it pertains to marketing used to be limited to TV commercials, which were more expensive than a majority of businesses could afford. With the surge in popularity of websites like Youtube, however, video is now an… Read More
